It's a Wonderful Life in the South Wedge

Saturday, December 1 • 11am-4pm

“It’s a Wonderful Life” in the South Wedge! Enjoy holiday shopping & festivities throughout one of Rochester’s most eclectic, exciting, and enticing neighborhoods! Enjoy holiday decor and vendors in Star Alley, live music and carolers, horse-drawn carriage rides, children’s crafts and meet Santa at Abundance Food Coop, join a musical holiday parade, and more! PLUS holiday specials at neighborhood businesses, and “A Handmade Holiday” craft show in four locations! Get down to the Wedge and get into the spirit!

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Festival Locations

  • Star Alley (662 South Ave.)
    Tree sale, vendors, music, and more!
  • Abundance Food Coop (571 South Ave.)
    Children’s activities and Santa!
  • Businesses throughout the Wedge
    See the list of specials on this page
  • “A Handmade Holiday” craft show locations
    See Map & Parking page for details

Star Alley

662 South Ave.

  • Vendors
  • Trees and wreaths for sale (reservations & details)
  • Live Music (see schedule below)
  • Horse-drawn carriage rides
  • Neno’s Mexican Gourmet Food Truck
  • And more!

Abundance Food Coop

571 South Ave.

  • Christmas Tree Decorating
  • Recyclable Arts & Crafts
  • Face Painting
  • Children’s Choir
  • Special Guest: Santa Claus!
Historic Houseparts booth in Star Alley
Star Alley

2017 South Wedge Business Offers

  • Abundance Co-op: Alaffia African woven baskets and Himalayan Salt lamps 25% off
  • Apothicaire: Buy one soap bar get one free! Select Soaps Only!
  • Artful Gardener: Annual Holiday Open House! Special discounts, live jazz, refreshments!
  • Caverly’s Irish Pub: $4 Pints of Irish Drafts!
  • Cheesy Eddie’s: Spend $9.95 or more and get a carrot, jillian, or cheese mini!
  • Coffee Connection: Free 12 oz cup of coffee and samplings, 10% off anything in the store!
  • Equal Grounds: Buy 1 Ghirardelli Hot Chocolate & get a 2nd one of equal or lesser value for ½ price
  • Erie Harbor Apartments: No application fee and a $99 security deposit on townhouses!
  • Groove Juice Swing: $25% off 4-week beginner swing dance classes ($60 regular/ $45 this holiday season); 25% off 6 weeks of dance-fitness classes, Cardio Charleston ($40 regular/$30 this holiday season)
  • Harry G’s NY Deli: selected draft beer and 1/2 sandwich for $8.00!
  • Hedonist Artisan Chocolates: 4 for 3 Bark bags and Free Drinking Chocolate tastings!
  • Historic Houseparts: 25% off our solid copper Rain Chains!
  • John’s Tex Mex: $2 Mexican bottled beers!
  • Julianna Salon: 30% off coupon if you book an appointment!
  • Just Browsing: 10% off selected accessories!
  • Leaf Tea Bar: 15% off all retail; free samplings!
  • Little Venice Pizza: $2.00 Cheese Slices and $2.50 Pepperoni Slices!
  • Lux Lounge: $5 Jameson and Hot Cider Drinks & $1 PBR’s!
  • Mise En Place: Buy One Meatball Get One Free!
  • Needledrop Records: 20% off all merchandise!
  • Orbs Restaurant: $6 hot toddies and gift cards for the holidays!
  • Paragon Salon: Get a free “swag bag” when you purchase a gift certificate of $25 or more!
  • Period Bath Supply Company: 30% off new clawfoot bathtubs and free shipping! Some restrictions apply!
  • Premier Pastry: $25 gift certificates for $20. Limit 4 per person!
  • Roll’n Yen Cafe: Buy 2 get 1 free!
  • Stuart’s Spices: Gift Baskets available!
  • Tap & Mallet: $1.50 off selected draft beers!
  • Time for Wine and Spirits: 10% off all New York State wines (except already sale items)!
  • Tru Yoga: 1 free class with the purchase of a 4-week unlimited pass gift card, or 2 free classes with the purchase of a 10-class pass gift card!
  • Updegraff Group: 3 Months of free rent for the most creative (approved) business that moves into 549 Merchants St!
  • Wonder Windows: Set an appointment and get 20% off with your free home estimate!
  • Zak’s Avenue: 20% off all holiday related items, 25% off vintage jewelry, special 50% off clearance area!


Star Alley Stage


Flower City Pride Band

Matt Weasner

Resonanz Vocal Ensemble of Rochester Oratorio Society

The Buddhahood
(Drum & Horn parade! Starts at Star Alley and travels throughout the neighborhood)

Odd Fellows Lodge


Matt Weasner

Flower City Pride Band

The Historic German House


Resonanz Vocal Ensemble of Rochester Oratorio Society
(Starts at German House and travels to Odd Fellows)

Matt Weasner

Flower City Pride Band on South Ave.

Flower City Pride Band on South Ave.
All photos on this page courtesy BASWA

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